Playing with different ways to manipulated typography. I have figured out that the way I like to work best is with physical process first, taking things into digital at some later stage. I also like things that move in space, probably because of my physical bias.
This has led to me thinking about working with words as a physical form, or being transformed physically.
For my FMP, the call to action in a sales piece is really important, but usually you just see it in a larger font, or with a change of colour from the body copy, or with a box put around it. I asked myself, what if we can energise the CTA in a different way?
This “call now” is my first foray into this idea.
Melissa's Mistakes 