What if all your post were beautiful?

Posted on by melissahilluk

I asked myself today, after visiting the new Yinka Shonibare exhibit “British Library” at the Turner Contemporary Museum yesterday, what if everything that came through your letterbox were wonderful?

I like to make my own envelopes, and the more over engineered they are, the more delightful and ridiculous I find them.

So, I decided today I’d make a bunch of pretty envelopes.

But, given that I’m thinking about direct marketing, it became clear to me after making 8, that a pretty envelope was not enough.

Even a lot of pretty envelopes was not going to have the effect I wanted – to deliver joy every day through a letterbox.

Lesson 1: It is not enough to be beautiful.

This introduces stage 2, which I will develop later.

Moodboards for Idiots, Like Me.

Posted on by melissahilluk

Working on the top secret commercial brief for Design Competition today and was given warning by Isabella that the client indicated they wanted moodboards.

I don’t know the first thing about them, so I asked Google, who fortunately has done a lot of research on the topic.

This article by Paul Wyatt and Tom May on CreativeBloq seems like a good place to start. I like that it advocates old school foam boards; physical process! My favourite!

[Image from Refinery 29 of stylist Linda Rodin’s inspiration wall/door/closet]